Quant UX 2023 Workshop:
An Open Source Framework for
Choice Based Conjoint Experiments in R

John Paul Helveston
June 15, 2023
George Washington University

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Software

Part 1: Introduction

Introducing an open source workflow for conjoint analysis.

  1. What is conjoint analysis?
  2. Why ?
  3. High-level overview of open source workflow.

Part 2: Designing surveys

Using the {cbcTools} package to design and test conjoint surveys.

  1. Design of experiment.
  2. Simulating choices.
  3. Assessing power.

Part 3: Estimating models}

Using the {logitr} package to estimate logit models.

  1. Mixed logit models.
  2. WTP space models.

Part 4: Fielding surveys

Using the formr platform to field conjoint surveys online.

  1. Using RMarkdown to design a survey.
  2. Implementing a choice-based conjoint survey in formr.